John Weathington, President & CEO of Excellent Management Systems, Inc.
  • Big Data Analytics
    Big Data Analytics

    "We appreciate your ability to quickly model the client’s landscape, and provide insightful data investigation, discovery, and statistical analysis." --Michael F. Mason, Partner, Hogan and Hartson

  • Relationship Strategy
    Relationship Strategy

    "John has been a pleasure to work with on the board and in the Executive Committee. The more I’ve gotten to know John, the more I appreciate his skills." --Brett LaDove, Past President, Institute of Management Consultants

  • Behavioral Science
    Behavioral Science

    "I find it fantastic how I can just throw you into almost anything and you use your knowledge of process and technical organizations to do the job well." --Jennifer Selby Long, Owner, Selby Group

  • Customer Loyalty
    Customer Loyalty

    John helped Visa evolve its cardmember loyalty platform to enhance credit market adoption and attract large financial institutions to its loyalty offerings.

  • John Weathington
    John Weathington

    Top companies seek out John's expert insights, including: Visa, Paypal, Cisco, Hewlett-Packard, Dell, Sun Microsystems, HDS, Silicon Graphics, MCI, and CBS Interactive.

John Weathington, The Loyalty Intelligence Expert™, helps marketing executives in Silicon Valley's high-tech firms who want customers as loyal as Golden Retrievers

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Client Results

With John's help:

  • Visa focused its loyalty platform evolution, increased credit market adoption, and attracted additional financial institutions to its loyalty offerings.
  • PayPal (an eBay company) penetrated new European markets and increased customer engagement and retention with sophisticated segmentation and churn analysis.
  • Dell successfully positioned its business intelligence and analytics software to fortify existing markets and penetrate new ones.
  • Cisco dramatically increased customer satisfaction by simplifying its software licensing process.
  • Sun Microsystems fortified a $100 million government contract by consolidating its customer sales data and analyzing its commercial practices.
  • Hewlett-Packard negotiated a lucrative government contract by building accountability reports and a 360 degree view of its customer sales.

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What's New

Analytic Magniloquence

April 23, 2014
Magniloquence: New article published for Dell's Toad World: "Analytic Magniloquence" In it, you'll learn how top business analysts take credit for all their hard work.

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Discipline your data science team to focus on one objective at a time

April 24, 2014
Focus: New article published for TechRepublic: "Discipline your data science team to focus on one objective at a time" In it, you'll learn the power of having your data science team focus on one objective at a time.

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The Value of a Business Analyst

April 8, 2014
BSA: New article published for Dell's Toad World: "The Value of a Business Analyst" In it, you'll learn how to explain and defend your value as a Business Systems Analyst (BSA).

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Leadership trumps management when allocating data science resources

April 7, 2014
Leadership: New article published for TechRepublic: "Leadership trumps management when allocating data science resources" In it, you'll learn the reasons why you should favor leadership over management when applying data science resources.

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Personality clashes stalling your data science team? Try the Myers-Briggs Type Indicator

March 13, 2014
Decisions: New article published for TechRepublic: "Personality clashes stalling your data science team? Try the Myers-Briggs Type Indicator" In it, you'll learn the most common personality type for data scientists and best practices for using this information for better communication and higher performance.

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Loyalty Intelligence

Loyalty Intelligence

Loyalty Intelligence lies at the intersection of behavioral science, predictive analytics, and innovative business intelligence and data warehousing. By understanding what motivates the behavior of their best customers, savvy marketing executives can focus their resources on their most profitable segments. The result is extremely high customer satisfaction and maximum retention at lower marketing costs. This service is offered exclusively to marketing executives in mid-sized, high-tech firms located in Silicon Valley.

John's Latest Thoughts on SVSOM

I Love This Job! June 03, 2013 Do happy employees create successful organizations? Well, according to Glassdoor, the happiest companies in Silicon Valley are: Facebook Google LinkedIn Apple Informatica Shutterfly NetApp After scanning this list, I’d say these companies are pretty successful. And although it’s debatable which came first—success or happy employees—most of the extant literature on organizational development confirms the great contribution that happy employees make to successful companies.…